Product Changelog 📒

Changelog - 2022
Changelog - 2021

14 July

• We've enhanced the entire workflow for creating, editing, publishing, and sharing employee video content, including tracking and analytics.

 <workflow video>

• The workflow now features an update to advocacy for written or video content social sharing, enabling tracking of content sharing in both employee and admin portals, providing visibility into the content shared by employees.

These updates enhance social sharing capabilities and provide valuable insights for monitoring and measuring advocacy efforts.

The clickable LinkedIn icon directs you straight to the post where advocates have shared their conten

• Enabled direct sharing of video hosting link, with preview available for using in LinkedIn IM, email, Slack, or LinkedIn posts. Additionally, the shared short link is also trackable since the previous build. This empowers users to seamlessly distribute their video content across LinkedIn and other social/ communication platforms.

In the Library, you can now use the "Copy Video Link" feature to easily obtain the short link for final or approved content and paste to any channel. We will also look to incorporate custom subdomain options in future releases.

• Videos saved from the studio using 'Save to Story' option, will now be instantly pulled into the approval workflow in any revisions.
• Widget update to optimise the pop up widget window so they are less overwhelming, also ability to control the visibility of either or both blog and video content.
• Studio enhancement: a responsive timeline with a clickable cursor for precise editing, non-English subtitle translation, customizable text backgrounds, and the ability to resize images without cutoff.

30 June

• Improved Story Hub with the addition of a new transcribe button for efficient advocate video response handling.
• •Automated transcription now available for all videos added through advocate response, approval workflow or library upload.

• Added tracking for web widget key performance metrics, including: conversion/funnel metrics, engagement metrics, event clicks, geo-location, most popular, timeline, and device type.
• Support to track all the links shared from Library content include: video hosting link, advocacy link and publish links

• Added subtitle transcription and translation for non-English videos
• Made improvements to text box background colour
• Added fade-in and fade-out transitions between videos
• Improved timeline to allow users to click to move cursor and display frame on the preview player.

• Fixed an issue where text wrap in the studio was preventing files from being exported.

23 June

• Hide tags for Raw stories in the Library to make organisation easier.
• Final version of approved video can now be displayed in Library with default thumbnail.

• fixed the issue with Studio causing text to be cut off at the right edge.

20 June

• We have added transcription capability to all video content uploaded to our platform, including Story Hub videos for approval. Our auto-detect system automatically transcribes content in the correct language for each speaker.

Video content is ready to share as soon as they are approved. However to share a written story, it must be published first as content is not hosted on the platform.

16 June

• We've added support for a new company/multi-contributor blog format that quickly and easily transforms employee responses into well-structured and ready-to-publish blog article in Q&A format.

• Added configuration to enable a widget pop-up by default.
• Make it responsive on smaller screen sizes.

• Fix for multiple admins to collaborate and make changes to draft stories before they are sent to advocates.
• Fixed an issue in generating thumbnails in the Studio timeline, improving the overall user experience.
• Fixed an issue with questions from previous versions being displayed in the augmented writing article.

9 June

• We've introduced our new Topic Generation feature in the Story Builder. This update is built upon our AI innovation stack, making our question and prompt generation even more cohesive and powerful than before. You also get the benefit of SEO-optimised headlines that are aligned with brand values.

• We've added the newest update to AI Social Copy which allows you to easily generate content from a third-person perspective. Now when you invite advocates to share content from its original author, you can be sure that the copy generated is both appropriate and engaging.

• You can now sync exported videos from Studio to Story Hub and move forward with approval workflow. This will allow you to send videos for approval and make revisions on the platform without leaving the story. Once your revision is ready, simply send it for approval the same way you did when you initially sent it.

5 June

• Enhanced thumbnail image consistency so that Library uses the same thumbnail images as set up in the widget.
• Improved page URL to tags mapping for both pop-up and embed widget.

1 June

• Further refine the accuracy of the edited text size and style when compared to the exported video.

• Fixed an issue with the display of the recruiter portal after switching from an advocate account.
• Resolved the incorrect display of approver names and titles in Story Hub.
• Resolved an issue with duplicated display for users who have both admin/advocate and recruiter/advocate roles.

31 May

• Update the alignment of text and images on the template to ensure precision when exporting the final content.

26 May

• Sync edited video from Creative Studio to Story Hub to eliminate the need to download and re-upload it for approval
• Support any file links when uploading content to Library, allowing the known links to automatically be processed and made ready for social copy generation.
• Refine the workflow to create and edit studio template in the Creative Studio.

• Fixed an issue where advocates were unable to view questions added via the "Edit Advocate" option when stories are activated using a magic link.
• Fixed an issue with the draft template not displaying the most recent version after loading into the editor due to a version control issue.
• Fixed an issue where videos were not displaying properly in the Studio when accessed from the Story Hub.
• Updated the employee advocacy social share function to use the publish links.
• Fixed an issue where Invite People to Share was not responsive post email sent out to advocates.
• Fixed an issue where an empty headline was generated when uploading an example in Content Recipes after using summarisation of content.

25 May

• Improved export progress bar with more detailed information to keep user informed about the status of exports.
• Move the generation of thumbnails on the timeline more efficient without affecting the export.
• The timeline now automatically shifts up if the primary line is empty.

22 May

• Studio - the timeline now interacts with click to move the cursor rather than dragging to move the cursor.
• Studio - improved Split / Cut function on the interface.

• Video file names are displayed correctly when adding multiple videos, along with some colour updates on the timeline to address visibilities.
• Studio - corrected the proportion of the logo sizing on the template to adaptive to screen resolution.
• Fixed thumbnail generation error when there are multiple videos in the timeline.
• Fixed issue with user session language that prevents the video story displaying in the App.
• Fixed occasional music track exception that was occurring when adding music to the timeline.

9 May

• Added the ability to adjust background music volume while playing main video in the Creative Studio.

Click on any music on the timeline will now display a yellow border with the music control panel to adjust the volume.

• Added a short code feature for both pop-up and embedded widgets. Embedded widgets can now show 1-3 stories randomly matched with tags for the pages.

• Improved Export performance of Studio - export multiple videos and subtitles at the same time without increasing the waiting time. The subtitles will be correctly displayed with the video once they have been generated.
• Improved preciseness of splitting videos and exporting multiple videos, as well as reducing the gap between videos.

28 Apr

• Added Split Video option to Creative Studio

Select a video clip on the timeline, a yellow border will appear then you can split.

• Supported multiple subtitles for video editing

• Added support for Magic Story Link to allow admin and recruiter users to accept stories and log directly into the advocate portal.
• Added a LinkedIn field to the CSV template for Bulk Uploads to automatically insert the LinkedIn profile of an Advocate into their profile and activate the profile scoring by people intelligence.
• Added support to onboard recruiters with bulk upload.
• Improved Showcase live page responsiveness for the hero banner on tablet and mobile devices.

24 Apr

• Introduce Augmented Jobs v1, a new feature on our platform that enables users to create better job adverts and descriptions from multiple sources. Whether you choose to import from an existing job posting link, upload a document to optimize, or start from scratch, all will incorporate your brand guidelines to produce high-quality content.
• We have restructured the navigation of our home screen to better align with the content marketing lifecycle and our suite of content experience offerings.

• Added a new default email template for inviting employees to share content.
• Added the ability to turn on and off Single Sign-On (SSO) settings after being configured. This will disable the magic link redirection to SSO login, and restore the default behaviour to sign up with email and password.

• Fixed an issue when adding multiple tags to content in the Library.
• Fixed an issue where the company name was not correctly filled into the tag of emails sent for bulk invites.

20 Apr

• Added support for saving custom templates
• Added support for 1:1 and 6:19 (portrait) export options in Creative Studio.

• Improved usability on the timeline UI in Studio Editor with video thumbnails supported.
• Updated Creative Studio home screen to enable upload video into Library and create a new template

• Fixed an issue where custom questions were not displayed when multiple admins were editing draft stories.
• Fixed an issue with duplicated custom questions when editing a draft story.

19 Apr

• Updated the Library Final status to include both approved and published content.
• Added the ability to sync role, title, and department information to the platform and detect the portal based on the role when logging in via SSO.
• Supported story magic link for existing admins/recruiters to be redirected to the Advocate Portal upon accepting the story.

17 Apr

• Updated the Story Hub to move Ready to Publish stories to the Approved.
• Revoked Recruiter user's ability to invite advocates in Story Builder.
• Recruiters can now view only the published content from the library and their own raw stories that are still in progress.

Access to Approved content will come in next update

• Updated Library upload to allow the publish link and date fields to be optional.

14 Apr

• Updated the Creative Studio home screen to include direct templated editing from the home screen, allowing users to choose an asset before entering the Editor Studio.
• Additionally, the Recent Stories allows users to resume editing from where stopped from last time
• Implemented permission control on Templates and Brand Kits, making them available to Recruiter accounts.

• Fixed an issue where applying a template to certain video stories in a different state was not working correctly.

10 Apr

• Update the social metrics and ROI metrics to be refreshed daily from external data sources.
• Improved the website traffic tracking accuracy

7 Apr

• Added new menus in the navigation bar for Creative Studio and Widget.

Currently enabled only in the sales demo account, this feature will be gradually deployed to all accounts in the near future.

• Added support for custom fields in the advocate registration process, as part of the new onboarding experience.

• Users can now delete email templates created in Employee Hub directly from the Settings page.
• Employee Hub now uses the same default email template as Direct Invite for Bulk Upload.

• Fixed issue where Embed email could not be copied and incorrect gifs were displayed for stories with multiple videos and final versions.

29 Mar

• Introduce all-new Template and Brand Kit features to the Video Editor, making it easier than ever to create brand-aligned videos.

• Added ability to connect multiple elements on a timeline with a single line.

22 Mar

• Support to sync advocate settings with LinkedIn profile link when connecting to LinkedIn.

17 Mar

• Add a progress indicator and description to create a more transparent augmented writing experience with AI.

• Improved error handling to be more user-friendly and intuitive.

• Improved performance of augmented writing content generation, resulting in better quality for both short and medium forms.

16 Mar

• Displays global credits for all regions and updates the display automatically after global or regional deductions are made.
• Improved performance for multiple-user export in Studio in the same instance.

13 Mar

• Support for aligning subtitles with main video in timeline when changing position.

• Fixed the Create Tracking Link in Story Hub to use the correct UTM URL parameters.

8 Mar

• Introduced Global admin role of account instances, allowing them to switch between regional workspaces for team and content management.

• Improved error recovery in augmented writing when dealing with very short/short Q&A responses. Intelligently complete the response with more content instead of attempting to edit bad responses to create a complete draft article.
• Added company status to prevent users from logging in to inactive instances.
• Added ability for admin users to delete stories in any status before publishing.

• Fixed an issue where users were unable to submit or save a draft story if the advocate had not yet been activated.

2 Mar

• Enable website traffic tracking by adding tracking links at the story level to attribute organic traffic clicks to user-specified websites for content performance and website conversion measurement.

Clicks are tracked in the Social Metrics dashboard

Workflow example -

• Set up website tracking through Analytics or Story Hub (first time)

e.g. https://www.themartec.com/careers

• Create tracking links for approved stories, the tracking link overlays your full website URL (with or without UTM code)

e.g. https://www.themartec.com/careers?utm_campaign=blog_post &utm_medium=social&utm_source=linkedin

• Add the generated tracking link to your posts/sources to monitor website traffic.

e.g. https://short.themartec.com/HZY0tU

• Connected analytics data points for operational use without reliance on system integrations.
• Ensure selected questions appear at the top of draft stories when editing.
• Added Edit Videos option to Story Hub in a more accessible position.

• Improved video download performance in Story Hub.

• Fixed an issue where Submit and Save Draft in Story Builder were not successful for Admins and Recruiters transitioning from Advocate roles due to legacy workflow. Now updated to the latest flow for all cases.
• Fixed an issue where existing advocates that were transitioned to recruiters were being landed on the Admin team settings tab.
• Updated display of Advocate Interests to preserve manually entered data when displaying Employee Advocacy Score.

13 Feb

• We have improved the quality of medium to long form articles, reduced response time for augmented writing, and fixed duplicates in the content generation. Additionally, we've made it less likely for the server to timeout for long form content conversion.
• Implemented real-time monitoring of the model performance in production to identify issues more quickly.

• Fixed issue with duplicated headlines and content in AI generation.

8 Feb

• Added an upload video option, allowing users to upload videos to the platform.
• Added a feature that allows users to save a backup of the uploaded video to their local device.
• We updated the online conversion widget to make the CTA buttons consistent with the theme color, aligned the play icon, and added the ability to customise brand colours separately for different components. We also added a redirect button for blog stories, which links to the external published link when pressed.

25 Jan

• Improved the responsiveness of our shareable and collaborative content planners to better serve mobile users.

P.S. Our strategic planners recently put together developed strategies for tackling various initiatives and challenges.

1. Brand Awareness Calendar
2. Recruitment Calendar
3. Talent Nurturing Calendar
4. Regional Hiring
5. Team Spotlight
6. Hard to Hire
7. Alumni
8. CSR Initiatives
9. Grad Hiring
10. Online Conversion
11. DE&I Calendar
12. Key Calendar Days

20 Jan

• We've added 'a little' teleprompter feature to the mobile app. Advocates can now easily manage their script directly within the app, eliminating the need to prepare a separate note to put next to the phone to read it. This works for both landscape and portrait shooting.
• Improved export performance and updated user interface to accommodate upcoming new features.
• Fixed an issue related to resending invitations to advocates, ensuring successful delivery of all invites.

15 Jan

• Updated the shareable content planner to include additional styling elements and an in-context title
• Fix for the showcase editor screen issue to resolve errors that were occurring.

6 Jan

• Improved search algorithm in Audience Research, Story Builder, and Content Recipes to 1. allow users to find what they are looking for by using partial words and even misspelled words; 2. improve search results relevance; 3. improve the user experience when searching for topics or keywords

3 Jan